Best Sephora Sale Picks 2025: My Tried-and-True Beauty Favorites
The Sephora Sale only happens twice a year, and it’s the perfect time to restock your everyday favorites and grab a few things you’ve had your eye on. After years of testing just about everything, I’ve narrowed it down to the products that truly earn a spot in my routine. Skincare that delivers real results, makeup I reach for daily, and a few new finds worth adding to your cart.
If you’re restocking your go-tos, getting a head start on holiday gifting, or simply treating yourself, this is the best time to do it!
I’ve rounded up all my tried-and-true favorites below, and don’t miss the GRWM at the end to see how I actually use them.
some my top sephora sale picks:
Emi Jay Claw Clip
I always have one in my bag. They hold my hair without creasing and look so cute styled in any updo.
Rhode Cream Blush
Blends beautifully and gives that soft, dewy flush. The shades are super wearable for everyday.
Rhode Lip Shape
Obsessed with this lately!
Oribe Hairspray
My favorite for touchable hold without stiffness. It smells incredible and gives your hair that “fresh blowout” finish.
Dyson Airwrap
Pricey, yes, but truly a game changer if you love a polished look without frying your hair. It’s worth every penny for smooth volume that actually lasts.
Oribe Hair Treatment
Deeply nourishing, especially if you style or color your hair often. It brings life back into dull, dry strands.
Donna Karan Cashmere Mist Deodorant
A cult classic for a reason. It smells luxurious but soft, lasts all day, and somehow makes your entire outfit feel elevated. People love it because it feels like perfume for your body care routine. It’s feminine, clean, and subtle.
Maison Margiela “Afternoon Delight” Perfume
This scent is warm, cozy, and romantic without being too heavy. Maison Margiela perfumes are known for creating a mood, and this one feels like golden hour in a bottle.
Miu Miu Travel Perfume + Miu Miu Rosee Eau de Toilette
Perfect for your bag or travel. Both are light, floral, and a little playful. It’s a timeless scent that get compliments every time.
Charlotte Tilbury Flawless Filter Foundation
A staple for glowing skin. It blurs imperfections and gives that lit-from-within finish everyone loves.
Hourglass Airbrush Concealer
The finish on these is next-level, it’s smooth, seamless, and never cakey.
M.PH by Mary Phillips Contour Palette
A new favorite for natural, sculpted definition. It’s easy to blend and the tones are spot on.
Charlotte Tilbury Setting Powder
If you’ve ever wanted your makeup to actually stay on all day, this is your answer
Merit Glow Serum
This makes your skin look instantly plumper and smoother. Minimal ingredients, maximum glow.
Peter Thomas Roth Eye Patches
My go-to for tired eyes or before makeup. They instantly depuff and brighten.
Laneige Tinted Lip Serum
A nourishing, tinted Korean lip serum with donut-inspired shades and flavors for visibly plump lips with a buildable high-shine finish.
It Cosmetics Brush #7
An ultra-plush, two-in-one brush to flawlessly apply foundation and concealer evenly and smoothly with an airbrushed finish.
Saie Buffing Brush
A dense yet incredibly soft buffing and blending brush that is designed to achieve a smooth and seamless finish.
Refy Brow Gel
Remastered eyebrow gel that sculpts, shapes, and sets brows. Now with a sweatproof, waterproof and flake-free hold for up to 12 hours.
Hourglass Concealer Brush
A high-performance concealer brush that delivers unprecedented precision and blending.
Summer Friday’s Milk Sunscreen
A lightweight, reef-friendly, SPF 30 mineral sunscreen that helps shield skin from UV rays and leaves skin with a soft, natural-looking finish.
Hourglass Foundation Brush
A cruelty-free brush featuring unique vegan fiber technology and custom bristles for effortless blending and even application.
Hourglass Foundation Brush
The bristles provide an ultrasoft texture that recreates a luxe microfiber feel on the face. Designed with a unique shape to fit into all the contours of the face, including around the nose and under the eyes.
Merit Firming & Priming Moisturizer
A lightweight cream that provides time-release hydration and helps skin feel firmer and more elastic, all while soothing and prepping skin for makeup.
Rhode Glazing Face Mist
A superfine, high-performance mist that hydrates and refreshes for a next-level glowy finish.
Westman Atelier Bronzing Drops
A featherlight liquid bronzer that leaves skin with a wash of sunkissed warmth and a hydrated, shimmer-free, matte finish.
Rhode Daily Cleanser
A gentle balm-to-lather daily cleanser that removes SPF and makeup while leaving skin hydrated post-rinse.
m.ph by Mary Phillips Sculpting Brush
An artistry-inspired brush with ultra-soft bristles to seamlessly blend, correct, highlight, and contour—inspired by Mary Phillips’ underpainting technique.
Rhode Lip Serum
A nourishing formula with a hint of tint that hydrates and replenishes lips while leaving a glossy, high-shine finish.
Soft Services Retinol Hand Cream
A retinol cream that gloves hands in nourishing ingredients, working while you sleep to visibly plump skin with moisture, maintain tidy cuticles, and strengthen nails.
Westman Atelier Contour Stick
Clean, creamy contour stick that adds subtle definition and lift to cheekbones. Natural finish.
Charlotte Tilbury Setting Spray
A hydrating, alcohol- and oil-free spray that weightlessly sets makeup for up to 16 hours without melting, fading, or settling into fine lines.
Miu Miu Rosee Eau de Toilette with Lychee & Musk
A floral, feminine fragrance that teases out the most playful facet of lily of the valley. Notes of sparkling rose dew and juicy lychee accord are grounded in white musk for a free-spirited and whimsical scent.
if you’re gifting:
If you’re thinking ahead for gifting season, Sephora’s gift sets are so good this year! Here are a few that caught my eye:
Summer Friday’s Lip Balm Minis
A limited-edition set featuring mini sizes of the award-winning Lip Butter Balm in four flavors.
Saie Mini Blush Set
A bestselling gift-set kit featuring three minis of the award-winning, ultra-blendable Dew Blush in shades Baby, Sweetie, and Spicy.
Charlotte Tilbury Lip and Cheek Trio Makeup Gift Set
A set for a juicy, plumped-up pout and cheekbones that appear to glow forever.
Rhode
Holiday Glazed Trio Gift Set
A set of three nourishing rhode essentials to glaze your skin and lips featuring the Glazing Milk, Peptide Lip Tint, and Peptide Lip Treatment.
MERIT
Mini Flush Blush Balm Trio
A set of three mini versions of the Flush Balm Cheek Color in Postmodern, Le Bonbon, and the new, limited-edition shade Redux.
Summer Friday’s Lip Butter Balm Set
A holiday trio featuring Summer Fridays’ Mini Jet Lag Mask and two limited-edition flavors of Lip Butter Balm—Hot Cocoa and Toasted Marshmallow.
Touchland Hand Sanitizer Set
A set of five skincare-forward hand sanitizer mists that leave hands sanitized, hydrated, and delicately scented.
Sephora Holiday Set
A makeup kit with 14 must-haves from brands like Danessa Myricks Beauty, Yves Saint Laurent, MAKEUP BY MARIO, and more.
Sol de Janeiro Perfume Mist Set
The Perfume Mist Collection includes five of Sol de Janeiro’s most-wanted fragrances that you can wear solo or layer for a scent experience that’s 100 percent your own.
Sephora Makeup Set
A set that includes nine must-have clean beauty products to transform your everyday routine.
Sephora Holiday Lip Set
A lip set with ten products from brands like Saie, Kosas, Dr. Dennis Gross Skincare, and more.
Sephora Holiday Set
A curated 11-piece kit featuring some of hair’s bestselling must-haves, including fan favorites from Living Proof, amika, Kérastase, and more.
Sephora Holiday Set
This makeup value set has everything you need to get glitz and glam ready for any holiday occasion—featuring Danessa Myricks Beauty, Kosas, Prada Beauty, and Gisou.
Sephora Lash Set
A makeup set featuring five mascaras from Lancôme, Yves Saint Laurent, Benefit Cosmetics, Charlotte Tilbury, and tarte.
Charlotte Tilbury Setting Spray Set
A travel-size duo of Charlotte Tilbury’s bestselling setting spray—it’s lightweight, waterproof, and sets makeup for up to 16 hours.
Sephora Perfume Set
Perfectly giftable, this set includes 20 sample-size fragrances, ranging from sweet vanilla to warm floral scents.
Sephora Cologne Set
Find the best value with this cologne sampler set. Perfectly giftable, this set comes with 14 sample-size fragrances, from woody colognes to musky colognes.
Jack Black Holiday Set
A set to make sure he’s feeling fresh and clean for all holiday festivities—meet The Clean Team, a $36 value.
There’s something special about finding products that actually live up to the hype, and every single one of these has earned a permanent spot in my routine.
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