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Simply Sweet & full of Pink | Finley’s 1st Birthday

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Meet Jenny

Jenny Keller is the author of the popular cookbook Eat More Dessert and owner of the destination bakery Jenny Cookies Bake Shop in Lake Stevens, WA.

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daily Inspiration

Happy National COOKIE Day! 🍪 I can’t think of

Happy National COOKIE Day! 🍪 I can’t think of a better way to celebrate than a visit to @jennycookiesbakeshop. The real question is, which of our cookies is your favorite?

A. Sugar Cookie
B. SMASH Cookie
C. Classic Cookie

“Do you ship your cookies?!” -The number one

“Do you ship your cookies?!”

-The number one asked question 😂

The answer is, I wish I could ship to you all, but no, we don’t ship. Our cookies are decorated in buttercream and incredibly fragile. I do share my recipes and decorating tips though, so you all have access to Jenny Cookies!

This week we made a special exception for our friends at @stoneyclover and shipped almost 500 treats to their PINK Christmas Tree Farm in Palm Beach! With prayers, all fingers crossed, and each cookie carefully individually packaged and packed in gobs of bubble wrap, they made it! 🙌🏻

Which cookie from this set would you pick?

Spruce up your Christmas tablescape with the cutes

Candy Canes: yes or no? I’m a no, unless it’

Candy Canes: yes or no?

I’m a no, unless it’s crushed up into peppermint buttercream. Then always yes!

Our newest Chocolate Peppermint SMASH Cookie at @jennycookiesbakeshop is a must-try! #eatcookiesbemerry

It’s time!! I am so excited to offer my first ev

I never really thought much about Small Business u

I never really thought much about Small Business until I opened one. There is absolutely nothing small about small business. It's actually the complete opposite. Huge risk, countless hours, sleepless nights, tremendous grit, immense dedication, and a huge heart for what we do. We wear a million hats, so many that if I were to create a job description, no one would apply for the position. It's a 24/7 lifestyle. We aren't a big corporation with a warehouse or production facility filled with machines that crank out cookies. Ours is a teeny, tiny little bakery in the heart of downtown Lake Stevens, Washington with two small ovens and a hard working, passionate team committed to the vision of Jenny Cookies Bake Shop. We make mistakes and are grateful for the lessons that come along with it. We create, learn, invest, manage, market, contribute, support and give endlessly, on top of also running our personal lives. We work harder than we ever thought possible, usually giving more than we ever get back. But what I have continued to tell my husband who has earned incredible success in his own industry, my success looks different. I don't count my success in dollar signs. And I know that actually disqualifies me from any kind of "real" business because a successful business would mean big profits and earnings. My earnings are made up of experiences, lessons, knowledge and relationships that are so dear to my heart.

Today and every day I am so grateful for you; a community that continues to show up, support my team, love on my family and encourage this big cookie dream of mine. You guys are the reason @jennycookiesbakeshop is in business!

Let's get out there and support small business today.

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Happy National COOKIE Day! 🍪 I can’t think of

Happy National COOKIE Day! 🍪 I can’t think of a better way to celebrate than a visit to @jennycookiesbakeshop. The real question is, which of our cookies is your favorite?

A. Sugar Cookie
B. SMASH Cookie
C. Classic Cookie

“Do you ship your cookies?!” -The number one

“Do you ship your cookies?!”

-The number one asked question 😂

The answer is, I wish I could ship to you all, but no, we don’t ship. Our cookies are decorated in buttercream and incredibly fragile. I do share my recipes and decorating tips though, so you all have access to Jenny Cookies!

This week we made a special exception for our friends at @stoneyclover and shipped almost 500 treats to their PINK Christmas Tree Farm in Palm Beach! With prayers, all fingers crossed, and each cookie carefully individually packaged and packed in gobs of bubble wrap, they made it! 🙌🏻

Which cookie from this set would you pick?

Spruce up your Christmas tablescape with the cutes

Candy Canes: yes or no? I’m a no, unless it’

Candy Canes: yes or no?

I’m a no, unless it’s crushed up into peppermint buttercream. Then always yes!

Our newest Chocolate Peppermint SMASH Cookie at @jennycookiesbakeshop is a must-try! #eatcookiesbemerry

It’s time!! I am so excited to offer my first ev

I never really thought much about Small Business u

I never really thought much about Small Business until I opened one. There is absolutely nothing small about small business. It's actually the complete opposite. Huge risk, countless hours, sleepless nights, tremendous grit, immense dedication, and a huge heart for what we do. We wear a million hats, so many that if I were to create a job description, no one would apply for the position. It's a 24/7 lifestyle. We aren't a big corporation with a warehouse or production facility filled with machines that crank out cookies. Ours is a teeny, tiny little bakery in the heart of downtown Lake Stevens, Washington with two small ovens and a hard working, passionate team committed to the vision of Jenny Cookies Bake Shop. We make mistakes and are grateful for the lessons that come along with it. We create, learn, invest, manage, market, contribute, support and give endlessly, on top of also running our personal lives. We work harder than we ever thought possible, usually giving more than we ever get back. But what I have continued to tell my husband who has earned incredible success in his own industry, my success looks different. I don't count my success in dollar signs. And I know that actually disqualifies me from any kind of "real" business because a successful business would mean big profits and earnings. My earnings are made up of experiences, lessons, knowledge and relationships that are so dear to my heart.

Today and every day I am so grateful for you; a community that continues to show up, support my team, love on my family and encourage this big cookie dream of mine. You guys are the reason @jennycookiesbakeshop is in business!

Let's get out there and support small business today.

When I count my blessings, they all have names. I’m grateful everyday to walk through life with the most incredible friends that have become family, the Cookie Squad, and Dan, Hudson, Ally and my Mom. We always tell our kids, show us your friends and we’ll show you your future. Mine looks like joy, laughter, and so much fun ahead! Love to you all, Happy Thanksgiving, friends!

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